the Multitasking Momma blog

Wife. Mother. DigiScrapper. Heritage Maker. Multitasker.

Becoming

Who knew that making photo storybooks for my family could result in personal transformation and a journey of “becoming”. Here is my story.

When I signed on as a Heritage Makers consultant, I had no expectations or aspirations other than to receive a discount on my own published projects. Soon afterward I sensed that I had joined something bigger than myself with a mission of strengthening families that I resonated with. I cautiously ventured into the business and found that it satisfied several of my needs – to be creative, to serve, to belong, to be purposeful, to be needed, to teach, to lead, to achieve.

The journey has been both challenging and rewarding by choosing and then persistently pursuing a path that was unknown and gaining so much from the process. Heritage Makers is much more than a J-O-B. It truly can be a life changing experience. At the beginning, I didn’t realize that I needed to “become” anything. Although I wasn’t satisfied with where I was at in life, I didn’t really know where I wanted to be. Attending Dream Team helped me to determine and voice what really matters most to me. It gave me a rudder to steer the direction of my life. I became determinedly intentional in deepening my relationship with God, with my husband, and with my children. I prioritized my time to be in better balance between family and work. I redefined my “why” for being a Heritage Maker and made it bigger than myself, focusing on others rather than myself. I was finally “becoming” …

With so much happening on the inside, outward chances began to take place as well. I once heard the quip, ‘A leader is a reader’ and so I read books from business to beauty, and marriage to make-up. I learned how to make better food choices, how to be current and dress with confidence without getting lost in consumerism.

Through this journey of life, with my Heritage Makers business as my vehicle, I am becoming a wiser business woman, a more loving wife, a kinder mother. In short, a better person. And I am still “becoming”…

Lisa

Heritage Makers Consultant

 

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Boiling Frog Phenomenon

As I get ready for my Team Call tonight, I came across this great principal that will have lots of positive benefits for my business and so I wanted to share it with you in case you haven’t read it yet.  It’s an excerpt from Simpleology.

If you’ve ever yo-yo’d on a diet or tried to start an exercise program, but couldn’t stick to it, this one is for you.

The following single bit of information has been a “game changer” for many who used to struggle.

It all boils down to …

“The Boiling Frog Phenomenon”

It’s a psychological phenomenon that dates back to research conducted at Johns Hopkins University way back in 1882.

Here’s how it works.

Imagine you want to cook a frog …

If you throw a frog into a pot of boiling water, it will jump out. But if you place a frog into a pot of lukewarm water and slowly turn up the heat, it will stay happily inside the pot … and before the frog realizes what is happening … you have frog soup.

The human nervous system works much the same way.

If you try to introduce a radical change in your life, your system fights back – much like the frog jumping out of the pot of boiling water.

To create lasting change – you simply have to slowly turn up the heat …

Over time, these tiny changes are almost imperceptible to your nervous system, but over time they add up to HUGE transformations.

This is similar to the Japanese concept of “kaizen” whereby one makes small constant improvements that eventually add up and make a radical difference.

Want to see how it works?

Let’s say you want to lose 10 pounds.

Knowing the Boiling Frog technique, you know that making a sudden, dramatic change in your diet and exercise habits  won’t likely stick. It’s too much of a shock to the system.

A smarter way to go is make a more gradual change like this:

Week 1 – Stop drinking canned sodas. Instead drink water.

That’s it! Don’t do anything else. Just that one change.

Then …

Week 2 – Take long brisk walks every other day

And so on …

At the end of a year you’ll have a whole new set of habits and you’ll be a totally different person.

And you know what?

It will stick!

So for me, my first step will be making personal phone calls instead of sitting at my desk and hammering out emails to my clients.  Even though I can send lots of emails and I work long hours on just the right verbiage, I don’t often make a sale by email.  There’s something nice and safe about making a decision with a real person on the other end of the line.

What will your first step be, in life or in business?  Leave a comment and let me know!

Cheers,
Lisa

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Why I Do What I Do

While polishing up my 2012 business plan, I added the following paragraph to help remind me why I do what I do.

I am a Heritage Maker because I want to be intentionally creative and build self-esteem, confidence, love and respect in my children. I want to earn significant income doing what I love, feel confident in what I am doing, and create opportunities to go on family vacations and purchase fun things. I want to live beyond myself and focus outward into the lives of my clients and consultant team and help them accomplish their goals of stories preserved, values reinforced, memories shared, relationships mended and strengthened, new skills learned, personal growth and development and see successful business women emerge.

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How to Resize Digital Photos

 

Did you get a new high-resolution big-megapixel digital camera for Christmas? If so, your photos may be larger than necessary.  To use the Heritage Makers site for example, to create photo storybooks, custom canvases, yearbooks, calendars, cards and more through online digital scrapbooking, the maximum size limits are 10MB and under with a maximum dimension size of 4800×4800 pixels. If your images are larger than those limits, you’ll need to do a quick re-size for your images stored in your Heritage Makers photo albums. Simply follow the instructions below, using www.fotosizer.com to batch re-size them, upload them to HM, then delete the smaller copies off your computer, leaving the full-size originals where you downloaded them from your camera or memory card.

How to resize photos for HM projects

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Heritage Makers Featured at the Country Music Awards!

HERITAGE MAKERS TO BE FEATURED IN CMA AWARDS GIFTING SUITE

Press Release from blog.heritagemakers.com

PROVO, UTAH, October 27, 2011 – Heritage Makers will be a featured brand showcased in the Style Icon Celebrity Gifting Suite at the 45th Annual Country Music Association Awards (CMAs) November 7-8, 2011, in Nashville, Tennessee.

A pioneer in the memory preservation and personal publishing industries, Heritage Makers will participate in this high-end brand interaction event hosted by Style Icon. It draws a diverse crowd of celebrities from music, media and entertainment industries, offering opportunities for extensive media and social networking exposure.

Heritage Makers President Patti Gardner, Co-Founder Dr. Sharon Murdoch and Founding Diamond Executive Wendy McGee will represent the company, introducing personal publishing products to celebrities, staff and media personalities.

“We believe the CMA gifting suite will likely garner additional publicity exposure for Heritage Makers that we can further promote in future marketing opportunities,” says Gardner.

“Plus we’re hopeful for the ability to showcase the good causes we support and generate additional opportunities to share the power of storybooking with more people,” adds Murdoch.

Celebrities visiting the Heritage Makers booth at the CMA event will be encouraged to autograph gallery-wrapped canvas prints with the proceeds going to the People Serving People charity project, which gives homeless children their own custom bedtime storybook.

Professional photographers will be on hand to capture publicity photos of celebrities with Heritage Makers products in their hands. In addition, the Style Icon public relations team will coordinate interviews with pre-scheduled media and press members for additional TV and print exposure opportunities. Gift bags will be sent to prospective media outlets and editors not in attendance.

“This is an exciting time for Heritage Makers,” says McGee. “Consultants across the U.S. and Canada will benefit from increased exposure and publicity of the Heritage Makers brand and the likelihood of celebrity promotional appeal generated at this event.”

To learn more about the business of personal publishing with Heritage Makers, contact Don Lehnhof, Heritage Makers Director of Marketing at 801-437-8049.

______________________________________________________________________

About the Company:

Heritage Makers helps consumers showcase their favorite photos and experiences through custom-published books and other printed keepsakes. The Heritage Makers publishing platform is easy to use—anyone with photos and a story to tell will enjoy the process. With Heritage Makers’ unique online publishing tools, including a searchable database of over 65,000 digital art pieces and 6,500 pre-designed templates, photos and memories can be shared with family and friends preserved forever. In addition, Heritage Makers offers a unique income opportunity fueled by a strong sense of mission that resonates with consumers.

Visit www.heritagemakers.com/lisabranch for more details.

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Heritage Makers Free Premier Weekend

Starting on September 30th and continuing until October 3rd all 60,000 pieces of digital art and all 6,000 pre-designed templates will be available to everyone with a Studio account. It’s a fantastic way to acquaint new prospects (or re-acquaint existing clients) to the wonders of Premier and the value of a Club HM membership.

We’ve timed this FREE Premier Weekend to coincide with World Card Making Day scheduled for Saturday, October 1. You can find out more about the event here, and while you are it, check out the card contest they are sponsoring. When it comes to designing beautiful greeting cards, we at Heritage Makers like your chances!

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Dr Laura Schlessinger: In Praise of Stay-at-Home Moms

I recently finished reading a very convicting book by Dr Laura Schlessigner, who is a marriage and family therapist, author, columnist, talk-show host and host of an award-winning radio program.  Whenever I rave about her books, which I have just discovered in the past few weeks, all my friends nod their heads and say something like, “Oh yeah, Dr Laura.  I’ve listened to her for years.  Love her.”  And I’m thinking, “How could I have missed this?  How come I have never heard of Dr Laura before now?”  Well, now I’m making up for lost time!  I have been reading one book in the evenings at home while listening to another book on audio CD in my van while driving to town and now I’m done both and on to my next one.  I can’t get enough of this fabulous, blunt, say-it-like-it-is, tough love kind of woman.

So the first book that I read by Dr Laura is called “In Praise of Stay-at-Home Moms” and as I mentioned above, it was very convicting and I am already a SAHM with 3 young children!  I felt reaffirmed and validated in my decision to stay home to raise my children and actually had quite a few questions answered that I didn’t even know I was questioning.  For example, I hadn’t really probed deeply of myself as to what was wrong in my mind with the day care or nanny options of raising children.  How could I have thought that I could hire someone to love my kids more than I can?  I now better understand the tough transition of mixed emotions I felt when I went from career woman to just mommy.  A sense of loss, of rebelling against the inner domestic goddess, of selfish pride and ego.  Ugh!  And now I feel that I have a better grasp on the priorities, responsibilities and blessings that come with taking care of your family.  I am also more aware of my husband’s needs and I haven’t even read the next book on my list, which is “The Proper Care and Feeding of Husbands”.  He’s going to wonder where his selfish and complaining wife went to!

Two thumbs up for this one.  One warning however, I’m not sure that I would recommend it for the working mom – unless she is wanting to become a SAHM, I think it will just make her feel like there are piles of guilt on her shoulders and she will not have the joyful self-examining journey that I experienced.

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September Publishing Specials with Heritage Makers

Save an extra 10% off when you publish any of the wire-bound books in September!  Perfect for cookbooks, planners, and journals!

Get started with a free account here: www.heritagemakers.com/lisabranch

Heritage Makers Publishing Special September Cookbook

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Heritage Makers Partners with ZenPrint

This exciting partnership, which attests to the ongoing growth in the digital publishing world,  just in from the Heritage Makers blog…

Heritage Makers has partnered with ZenPrint, a Salt Lake based digital printing and fulfillment firm, to broaden its production capabilities and resources.

“We are excited about the possibilities that this new opportunity brings,” says Heritage Makers president Patti Gardner. “As a result of this merger we will have access to many new product and technology options that will allow us to continue to improve our operational quality and level of service.”

In order to maintain current brand equity and service existing customers ZenPrint will retain its name, but equipment and personnel will be moved to the Heritage Makers production facility. Justin Biggs will become the General Manager of the new company.

All Heritage Makers and ZenPrint products will be produced at the current Home Office location under the continued direction of Justin Biggs and the existing production staff. “This new alliance will allow me to focus my efforts on technology and overall operations; while at the same time helping develop new products to enhance the Heritage Makers line,” says Justin.

Patti Gardner will remain as President of Heritage Makers along with Brytt Cloward as VP of Sales and Marketing. Their respective teams will continue to direct Heritage Makers sales, marketing, customer services, Studio development, and all other support activities.

“This is a great opportunity for Heritage Makers,” says Patti. “It gives our staff and consultants the opportunity to really focus on the core business of Heritage Makers while having a trusted partner continue to help us maintain and grow our extraordinary product line. It’s been an amazing year and this change allows us to bring on new sales and marketing staff to provide our consultants with the tools and marketing materials that will help them be successful. We couldn’t be more excited!”

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50% off Coupon!

 

If you’re a Heritage Makers client, then you’re eligible for a 50% off publishing coupon!  When YOU refer a friend to me and your friend signs up for Club HM (receive publishing discounts of 25%-35% monthly), then YOU receive a 50% off coupon, available for ANY project!  Sweet!  Personal Publishing and digital scrapbooking just got better!

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